Brands That
Mean Something
Strategic brand identities that capture your essence, connect with your audience, and stand out in a crowded market.
A logo is not a brand. A colour palette is not a brand. A brand is the complete experience people have with your business—every touchpoint, every interaction, every impression.
We build brands from the inside out. We start by understanding who you truly are, what you stand for, and who you're trying to reach. Only then do we translate that into visual identity, messaging, and guidelines that ensure consistency across everything you do.
The result? A brand that doesn't just look good—it means something. To you, and to your customers.
What We Create
Brand Strategy
The foundation everything else builds upon
Before any design work begins, we need to understand the strategic foundation of your brand. Who are you? Who are your competitors? What makes you different? What do you want people to feel when they encounter your business?
What's included:
- Discovery workshops and stakeholder interviews
- Market and competitor analysis
- Audience profiling and persona development
- Brand positioning and differentiation strategy
- Core messaging framework (mission, vision, values)
- Brand voice and personality definition
Logo Design
Your mark in the world
Your logo is often the first visual element people encounter. It needs to be distinctive, memorable, and versatile enough to work across every application—from business cards to billboards, favicons to vehicle wraps.
What's included:
- Concept exploration and development
- Primary logo design with variations
- Icon/mark versions for different applications
- Colour variations (full colour, mono, reversed)
- File formats for all use cases (print, digital, embroidery)
Visual Identity System
Consistency across every touchpoint
A logo alone isn't enough. Your visual identity system ensures that every piece of communication—whether it's an email signature, a social post, or a shop front—feels unmistakably you.
What's included:
- Colour palette (primary, secondary, accent)
- Typography system (headings, body, accent fonts)
- Photography and imagery style direction
- Graphic elements and patterns
- Iconography style
- Layout principles and grid systems
Brand Guidelines
The rulebook for your brand
Your brand will be applied by different people across different contexts. Brand guidelines ensure everyone knows exactly how to represent your brand correctly—keeping it consistent and powerful over time.
What's included:
- Comprehensive brand guidelines document
- Logo usage rules and clear space requirements
- Colour specifications (Pantone, CMYK, RGB, HEX)
- Typography specifications and hierarchy
- Do's and don'ts with visual examples
- Application examples across key touchpoints
Brand Collateral
Bringing your brand to life
Once your identity is established, we can create the materials you need to present your brand to the world—from business essentials to marketing materials.
What's included:
- Business cards and stationery
- Email signatures
- Presentation templates
- Social media templates
- Marketing collateral design
- Signage and environmental graphics
How We Build Brands
Discover
We immerse ourselves in your business through workshops, interviews, and research. We learn about your history, your aspirations, your competitors, and your customers.
Define
We synthesise our findings into a clear strategic foundation—your positioning, your personality, your messaging framework. This becomes the brief that guides all creative work.
Design
We explore creative directions, develop concepts, and refine until we arrive at a visual identity that perfectly captures your brand strategy. You're involved at every stage.
Develop
We build out the complete identity system, create comprehensive guidelines, and produce the collateral you need.
Deploy
We help you roll out your new brand—whether that means updating your website, launching on social, or briefing your team.
Delight
We ensure your brand is live and thriving, providing support until you're confident in implementing it consistently.
The Bebo Approach to Branding
Strategy First
We never design in a vacuum. Every visual decision is grounded in strategic thinking about who you are and who you're trying to reach.
Bold, Not Loud
Bold doesn't mean aggressive or attention-seeking. It means confident, clear, and unafraid to let great work speak for itself.
Built to Last
We don't chase trends. We create timeless identities that will serve your business for years, not months.
Photography Integration
Need imagery to bring your brand to life? We capture it in-house, ensuring visual consistency from logo to photography.
Complete Capability
Need a website after your rebrand? Marketing materials? A business platform? We can take your brand further without starting over with a new agency.
Investment
Branding is a significant investment in your business's future. Here's a general guide:
Logo Design
From $2,500
For businesses that have their positioning clear and need a distinctive visual mark.
Brand Identity Package
From $5,000
Logo design plus visual identity system and basic guidelines.
Complete Brand Strategy & Identity
From $10,000
Full strategic foundation, visual identity, comprehensive guidelines, and initial collateral.
Final pricing depends on the scope and complexity of your business.
Common Questions
A logo design project typically takes 4-6 weeks. A complete brand strategy and identity project takes 8-12 weeks. We don't rush this work—your brand deserves proper attention.
We can work at whatever level you need. Sometimes a refresh is all that's required. We'll assess your current brand and recommend the right approach.
Yes, we can help with naming as part of a brand strategy engagement. This adds time to the process but ensures your name aligns with your positioning.
A good brand is distinctive (stands out from competitors), relevant (resonates with its audience), consistent (recognisable across touchpoints), and authentic (true to who the business really is).
Absolutely. If you have equity in certain elements, we can evolve rather than replace. We'll assess what's working and what needs to change.
Ready to Define Your Brand?
Whether you're starting from scratch or evolving an existing identity, we'll help you create a brand that truly represents who you are.